Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It – and Why. Tony Walford writes in Adweek

It’s been a funny century for the marketing and communications industry: the rise of holding groups, consolidation, startups, digital disruption, even a pandemic, the effects of which we cannot yet even begin to analyse let alone understand. In the tumultuous 20 years so far, many names have come and gone. Once-mighty agencies have been subsumed as the needs and wants of clients evolved. But one thing has been constant. Mergers and acquisitions activity hasn’t let up one bit—and I don’t just write that because we’ve been incredibly busy over the last year.

The pandemic’s impact

The enormous disruption caused by the pandemic has created casualties (sadly and obviously), but it has also created opportunities for both buyers and sellers. Just as there is a good deal of pent-up demand and spare unspent cash in the consumer market, this also exists at the private equity houses, banks and some of the big consulting firms that were among the most eager buyers of marketing communications agencies prepandemic.

The interest in marketing communications for investors looking to splash some cash on acquisitions is set to continue. Only last month, stories emerged that Lake Capital, the private equity house and owner of one of the U.K.’s largest and most venerable independent creative shops, the Engine Group, was looking to sell off, in whole or in part, Engine’s U.K. business.

Lake reportedly thought about selling Engine back in 2017 (a $500 million price tag was allegedly a sticking point), but nothing came of it. But now it’s been reported that Lake has hired banker Lazards to run an auction, with bids expected to start at $140 million (about 101 million pounds). So, why would Lake Capital be looking to sell, and who would buy?

Why sell now?

Private equity (PE) firms typically invest in a business in order to grow and flip it at a profit later. They want high margins and a reasonably quick return on investment, normally a three- to five-year timeframe. If the stories of a possible sale are true, Lake Capital has been a long-game player; seven years is a long time for any PE. Lake has probably achieved all the synergies and efficiencies it could and may now understandably want to cash out.

Although the summer of 2021, after a year of economic turmoil, might seem like an odd time to sell, it might actually be a savvy move. Tumult creates opportunities as well as causing casualties. The truth is, Engine is an even more attractive buy now than it was back in 2014. Engine has continued to create ad campaigns for some of the U.K.’s biggest consumer brands, including baking brand Warburtons, with others on its blue-chip client list including the Royal Navy, Red Bull, Money Supermarket, AstraZeneca and telecom Sky. Many of these brands have been with the agency for years, and this kind of stability and loyalty won’t go unnoticed in a world where clients have become increasingly demanding and promiscuous.

Then there’s the structure. Engine has three divisions—creative, communications and transformation—and this structure is important because while the three units work together, they also have their own distinctive propositions and skill sets. This means the group could easily be split into the separate disciplines if needed, making it more attractive to buyers not looking to buy a group but a set of skills or competencies.

The management team is highly competent, and they lead a diverse team of around 800 people. Engine is also particularly good in the creative technology field, with a team led by the highly-rated Kim Lawrie. Also, there is Engine’s independence. Creative agency WCRS’ management bought themselves out of the Havas group back in 2004, and Engine has remained proudly independent ever since. Indeed, it is the only U.K. indie of scale still left, which in itself makes it a tasty proposition for any buyer, especially in a landscape in which the old model of legacy holding groups is coming increasingly under question.

Finally, there’s the matter of the timing. Things may look chaotic right now, but there will be a need for clear communications and messaging from both brands and the government as we move, however slowly, into a post-pandemic world. Marketing communications won’t just being an attractive industry in which to invest, but one that plays an increasingly important role in the wider world.

Who might buy?

As for a possible buyer? Well, I think we can rule out the WPPs, Publicis, IPGs and Omnicoms of this world, although they might be interested in parts of the group if it were to be broken up. They have too much on their plates right now without taking on something of this scale. If a buyer emerges, it will be a forward-thinking large PE firm eager to invest in Engine either as a platform or as a flagship (or significant element) for their existing marketing communications portfolio.

It could also be one of the big consulting outfits that goes for it. As we have seen over the past half decade, Accenture has been especially active and successful in this space, and rivals may see the purchase of an entity like Engine as a quick way of getting a one-stop toehold in something that would allow them to compete.
Given the current appetite for acquisitions, this will be an interesting story to follow.

Sony Music buys Somethin’ Else in global podcast push. Green Square are proud to have advised Somethin’ Else on the transaction

Sony Music Entertainment (SME) June 16, 2021 announced the acquisition of leading UK audio, TV and social media producer Somethin’ Else, marking a major ramping up of SME’s in-house creative production capabilities and the creation of a newly expanded global podcast division. Steve Ackerman and Jez Nelson are to lead the global division, marking the accelerated growth of SME’s presence in the global podcast industry.
Somethin’ Else Chief Content Officer and Vice Chairman Steve Ackerman and Somethin’ Else founder, Executive Chairman and CEO Jez Nelson will jointly spearhead SME’s global podcast content and business development strategy. Ackerman will become Executive Vice President, Co-Head Global Podcasts, overseeing operations in New York and Nelson will run the division’s UK-based podcast operations as Executive Vice President, Co-Head Global Podcasts. Both will report directly to SME’s Dennis Kooker, President, Global Digital Business and U.S. Sales and Tom Mackay, President, Premium Content A&R. Somethin’ Else’s TV and social media business will become an extension of SME UK’s 4th Floor Creative division, enhancing SME UK’s ability to facilitate creative and commercial opportunities for artists, labels and partners. “Expanding our relationship with Somethin’ Else brings their best-in-class capabilities and production expertise fully into the Sony Music family,” said Kooker. “Our new global podcast division is key to our plans for a fast-paced expansion in the market, diversifying our creative abilities and providing a home for exciting content that will benefit millions of podcast-lovers around the world.” “Having collaborated with Somethin’ Else on a number of hit podcasts, we know how impactful their work has been on shaping the marketplace”, added Mackay. “Under Steve and Jez’s leadership, we can now provide a range of expanded collaboration opportunities for the podcast community globally and focus on growing a robust slate of new in-house projects.” “We’re delighted to be joining Sony Music at what feels like a critical moment in the growth and acceleration of the global podcast industry,” added Ackerman and Nelson. “Somethin’ Else is known as the leading premium podcasting production company in the UK and our ambition is to harness that drive and creativity to make Sony Music a global market leader. Sony Music is renowned for always putting the artists first in everything they do, and we’ve seen that culture fully embedded in their podcast offering too.  That global expertise, artist first culture, and ability to cut through the noise has huge appeal to podcasting talent and we look forward to harnessing that in this new chapter of our business.” SME and Somethin’ Else have collaborated on several hit podcasts since January 2020, including David Tennant Does A Podcast With…Power: The MaxwellsThe Fault Line: Bush, Blair & Iraq and their newest release Cheat!. With the acquisition, SME will leverage Somethin’ Else’s vast production experience and relationships in audio entertainment to continue developing chart-topping new podcasts across a range of genres, form new partnerships with talented creators, and push the entire global podcast industry forward. Specializing in audio, entertainment, music and arts content, Somethin’ Else is  the UK’s largest independent podcast and audio producer and the BBC’s biggest independent producer of programmes, covering a variety of music genres and flagship speech shows for the broadcaster. The company’s dedicated social media team creates high frequency, high engagement content for renowned brands and most recently, ran a social media campaign for the 2021 BRIT awards, delivering 1.7M viewers (a 60% increase y-o-y), with YouTube content on The BRITs channel accumulating a further 15M views in the 48 hours after the event. Somethin’ Else’s TV division is a multi BAFTA award winning production house working across documentaries, multi-part series and live music events. Sony Music Somethin’ Else

The Guardian Financial Times Variety

Looking forward? Follow the money! thenetworkone Indie Summit May 2021

Tony Walford joined independent agency leaders and their teams at The Indie Forum on Thursday 27th May. Tony’s seminar “Looking forward? Follow the money!” delivered insightful commentary on why some of today’s independent agencies succeed and others fail – why holding companies are going through tough times – and what the new generation of Private Equity investors are seeking from the agencies they choose to invest in. Watch “Looking forward? Follow the money!” here See the full programme here

Green Square advises The Boundary on its deal with Mobeus

The Boundary is a visualisation studio pioneering the use of digital technologies to represent the built environment. It’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery. Founded in 2014, The Boundary rapidly gained an international reputation as a leading Architectural Visualisation studio, working with globally-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects. Excellence in the architectural sector has enabled the business to roll its services into new verticals, including luxury automotive and eCommerce. Supported by Mobeus, The Boundary will leverage its leading position in Architectural Visualisation services globally, investing in sales and marketing, acquisitions, the creative team and technology, and it will continue to step towards and disrupt new sectors. Mobeus Investment Manager Dominic Draysey, commented: “We are hugely impressed by the exceptional client base that the team has attracted, which is a testament to the quality of work that The Boundary delivers. Henry Goss and Peter Guthrie are pioneers in Architectural Visualisation, which, when aligned with Tom’s commercial skills creates a very compelling growth opportunity. We are really excited to be backing them and supporting their organic and acquisitive growth aspirations over the coming years.” CEO of The Boundary Tom Wood, said: “Mobeus really listened to what we were looking for in a partner and tailored their offer to fit our requirements. We have found a supportive investor who understands and buys into the dynamic and creative culture that has made The Boundary such a success. We are really excited to be driving forwards as a team. Although I have worked with Private Equity in the past, I knew that I wanted an advisory firm sat beside me to orchestrate the right deal which Green Square really delivered on. The maths was clearly important, but finding the right partner and chemistry was fundamental too – Green Square’s counsel throughout this was instrumental, which has set us up for a very bright and exciting next chapter.” Barry Dudley, Partner at Green Square commented: “Working with Tom, Henry and Peter was inspiring – their passion for their work, the desire to innovate, to disrupt, was something to behold. Combining the world class creativity and tech expertise that Henry and Peter inspire throughout the business, with Tom’s highly driven commercial outlook is going to take the business to ever greater heights. Finding the right partner to deliver their aspirations was a great journey that led us to Mobeus. Their supportive but not intrusive approach, demonstrable sector expertise and most importantly their appreciation of what makes entrepreneurs tick, all stood strong through the negotiations and mean The Boundary is now set for even more dynamic and substantial growth.” The Boundary Mobeus

Green Square advises ONEHealth Communications on its acquisition by M3

We are delighted to have advised specialist healthcare communications agency OneHealth Communications on their acquisition by M3Medical Holdings. Founded in 2009 and based in London, ONEHealth Communications is a specialist data-driven healthcare communications agency delivering media and content services to one of the largest UK healthcare professional (HCPs) communities (150k+) via GDPR compliant marketing channels. Through highly specific targeting, partners can deliver the right message to the right person at the right time across primary care, secondary care and commissioning audiences. To complement this significant reach, ONEHealth Communications also has extensive experience with healthcare media planning as well as creating client content to drive engagement, allowing the agency to provide a full range of services for its clients. Led by MD Veronique Cotrel, Dave Hoey, Julie Bartlett and Andrew Davis, ONEHealth will continue to operate as an independent brand within the M3 Group. About M3 Inc. Headquartered in Tokyo and with offices across China, the US, UK, Korea and India, M3 delivers healthcare related information to over 6 million physician members globally across its media channel platforms, including Doctors.net in the UK. Combining with ONEHealth’s reach across nurses, pharmacists and other healthcare stakeholders is highly complementary and will allow M3 to take advantage of ONEHealth’s healthcare content generation and media planning capabilities, providing end-to-end solutions to M3’s clients. Dave Sewards, Chairman, ONEHealth commented: “Green Square ran a tightly managed and very efficient process to find us the perfect acquirer for our business. They provided wide-reaching, detailed research on a significant number of potential international buyers – both PE backed and publicly listed – before narrowing the list to a handful which represented best fit and value. They generated a lot of interest and we received a number of offers before finally settling on M3, where we felt the future of ONEHealth and the team would be best served. I’d like to thank Green Square for not only being an excellent partner to us, but also being constantly by our side throughout” Tony Walford, Partner, Green Square commented: “It was a pleasure to work with Dave, Veronique and the team on this transaction. Whilst there was no shortage of acquirers, there was a clear and obvious fit with M3 given the data-driven nature of both parties’ work and how well they complement each other. I’m sure this will be a resounding success for both sides and wish them the very best for the future” One Health Communications M3

Green Square advises Indigo Medical on its acquisition by Waterland PE backed imc group

We are delighted to have advised Indigo Medical on their acquisition by Waterland PE backed imc group. Indigo Medical delivers sector-leading consultancy services to the world’s best known pharma brands, providing highly specialist expertise across the areas of pharmaceutical material and marketing review, commercial compliance, medical education and medical communications. Backed by Waterland Private Equity, imc group provides solutions for pharmaceutical, biotech and medical device companies via the amalgamation of scientific data, external stakeholder insights and an understanding of the regulatory environment, through which it drives behavioural change and enhances patient health. President and CEO of imc group, Shairose Ebrahim, commented: “I am thrilled to welcome Rak, Tina and their team to imc group. This collaboration means that not only can we provide cutting-edge, end-to-end omnichannel and insights-led solutions to clients aimed at improving patient outcomes, but we can now also provide industry leading compliance and medical expertise which is ultimately about patient safety. I look forward to supporting Indigo Medical in the expansion of its capabilities globally” Co-founder and Director of Indigo Medical’s compliance and approval services Rak Patel, said: “Our partnership will ensure that more clients can benefit from our many years of experience in providing sector-leading compliance services, simplifying the burden of copy review and approval, and enabling the faster deployment of healthcare solutions” Tina Patel, co-founder and Director of Indigo’s medical communication services, adds: “Our vision has always been to differentiate our services through world-class scientific know-how and client service. We are delighted to have found an organisation that not only shares this philosophy but enables us to expand our geographic footprint, providing a best-in-class service to our clients. We met the team at Green Square 5 years ago. They really understood our business and have been instrumental in giving us the guidance and support to shape it into something that became highly sought after and respected by a number of acquirers. Of the many we spoke to, there was a clear fit with imc on both the compliance and medcomms side, and Green Square negotiated a transaction for us which achieved all our goals. If you’re ever wondering who to use in the world of M&A, there’s no-one better than these guys” Tony Walford, Partner, Green Square commented: ”Working with Rak and Tina has been a brilliant journey. We were impressed with their business from the start – Indigo has deep scientific understanding of compliance and medical communications strategy, matched with a level of client service and retention which is second to none. It has been an absolute pleasure to work alongside them, understand where they wanted to be professionally and personally and ultimately deliver a deal which fully matched their aspirations. Being more at the scientific end of medcomms, imc group is a perfect fit and, with Waterland’s backing, we’re sure we will be seeing a lot more from Indigo and imc in the future” Indigo Medical imc group  

Green Square advises Shopper Media Group on its acquisition by Next 15

We are delighted to have advised predictive data-led business Shopper Media Group (SMG) and its subsidiaries – Capture Marketing, Lobster Agency, and Threefold Agency on their acquisition by Next 15. Based in London, Manchester and Liverpool and employing 115 staff, SMG, which includes subsidiaries Capture Marketing, Lobster Agency and Threefold Agency, specialises in data-led commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store.  Utilising its proprietary technology IP, SMG is able to help its customers determine and activate the optimum media spend, subsequently creating and delivering campaigns across a multitude of channels. Clients span household-name retailers such as The Very Group and Co-op right through to global FMCG groups including Unilever, Pepsico and Danone. Led by CEO Sam Knights, who prior to SMG was with P&G, and founded by Matt Lee and Joel Hopwood in 2008, both ex-Dunnhumby, all will remain with the business as will its talented senior management team.  SMG will continue to operate as an independent brand within the Next 15 Group. The initial consideration for the acquisition is approximately £15.7m plus an additional top-up payment based on the EBITDA performance of SMG for the current financial year to 30 September. For the prior year SMG reported sales of £35m, net revenues of £8.9m and adjusted profit before tax of £3.5m. Further deferred consideration is payable in 2023 and 2025 based on the future EBITDA performance of SMG. Tim Dyson, CEO, of Next 15, commented: Next 15 believes that the future of marketing is tied to the growth agenda of the organisation.  As such we need to offer our customers a collection of products and services that will enable them to drive growth.  As the world of retail evolves and looks for new ways to reach customers it needs strategic partners that have the technologies, data science and skills to drive the necessary programmes.  Shopper Media Group has developed an innovative set of predictive, data-driven tools that enable customers to optimize their spend to drive the strongest levels of growth. We are very excited to have them as a part of the family and see a range of opportunities for them to collaborate with other parts of the Group” Sam Knights, CEO, of Shopper Media Group, commented:  SMG has been leading the way in connected commerce marketing for the past 12 years, building data-driven tools for brands and retailers to unlock real value at the point of consideration and purchase. We are very excited about all the opportunities that becoming part of the Next 15 family will bring, not least allowing us to further develop our service for our current clients whilst expanding SMG’s successful model globally. Taking your business to market is a big decision and we were uncertain about many aspects of what lay ahead. However, what set Green Square apart was their promise that they would find us the right acquirer, not just any acquirer. And they certainly lived up to that promise. They took the time to understand our business, our people and our culture and, as a result, found a partner in Next 15 who are not only a brilliant strategic fit, but also a strong cultural fit too. They guided us through each stage with a high degree of professionalism but also a lot of wit – which built up a lot of trust in the relationship and meant that when push came to shove, we knew we’d absolutely made the right choice in getting them in our corner. I wouldn’t hesitate in recommending them. In our eyes, they are the best around” Tony Walford, Partner, Green Square, commented: “Sam, Matt and Joel were very clear on the attributes they needed in a partner to augment their business, extend market access and the importance of chemistry. In Next 15 they have found exactly that – a true meeting of minds and excitement on both sides as to what the future can bring. The SMG team were a joy to work with, smart, funny and truly collaborative and we really enjoyed working with both sides to develop a structure that is highly motivational and rewarding for all parties. We’re looking forward to seeing both SMG and Next 15 scale new heights” Shopper Media Group Next15

thenetworkone Leadership Seminar Mini-Series for independent agencies starting in March 2021

Tony Walford is looking forward to joining leading industry figures on thenetworkone’s new Leadership Seminar Mini-Series for independent agencies. Designed for agency leaders, to learn, share and network with real people facing the same challenges, the online programme comprises six “mini-series” of interactive seminars. Green Square’s seminar falls inside the series ‘Increasing the Value of your Agency’, and runs alongside other great series including ‘Pricing, Negotiation and Profitability’ and ‘Business Growth – for Agency CEO’s’. See the full programme and book your place here. Great to be working with the team at thenetworkone and alongside many of our industry friends!

“What big pockets you have, Mr Sunak!” A summary of potential UK Capital Gains Tax changes by Tony Walford, partner Green Square

Clearly the cost of the pandemic has been enormous and at some point it will have to be paid for. The most likely source of funds will be higher taxes and, whilst the current UK government is very reluctant to hit people directly in their pockets, the Chancellor, Rishi Sunak, has been making noises that taxes will have to go up in the upcoming budget on March 3rd. Last autumn there were many rumours around increases in UK Capital Gains Tax (CGT) which, although related to property as well as share investment, would largely impact people selling their businesses. This is also seen to be a relatively ‘soft’ area as it plays more to the general public sentiment. In November 2020 the Office of Tax Simplification prepared a report for Sunak in terms of areas that needed looking at, and many recommendations of such reports have historically found themselves appearing in the budget. The report said £14bn could be raised from aligning CGT to Income Tax if there was no change in behaviour (which there undoubtedly would be).  Whilst £14bn compared to the £300bn or so that has been spent dealing with COVID-19 is effectively a couple of beers down the pub (once they reopen), it would certainly be a symbolic move. However, last weekend (9th January), on the back of the latest lockdown, it was mooted in The Times that the March 3rd budget is now less likely to include significant tax changes. Whether or not this means CGT will remain unchanged we cannot be sure. In any event for business owners who are not already in a sale process, it’s highly unlikely they would be able to go to market and close a deal before the budget without it being a fire sale at a substantial discount (which may mean getting the same amount ‘net’ as they would have done under any new tax regime anyway). So, what could CGT increases look like? Put bluntly, and in the worse-case scenario, aligning CGT to Income Tax rates would mean the amount of tax being paid by the shareholders on the sale of a business increasing from 10% on the first £1m of gain under Business Asset Disposal Relief (BADR, formerly known as Entrepreneurs Relief) and 20% thereafter, to as much as 45% for those in the top rate tax band. To put it into perspective, a capital gain of £10m from selling your business under the current tax rates mean a top tier taxpayer would pay £1.9m in CGT – £1m of the gain at 10% and £9m at 20%. Assuming BADR remains for the first £1m, an alignment to Income Tax rates would instead mean a £10m gain being taxed at £4.15m, a massive increase in tax of £2.25m.  If BADR is taken away the bill would be £4.5m, an increase of £2.6m… That is the worse-case scenario. CGT on property is currently 18% or 28%, depending on an individual’s tax band, and business CGT could be aligned to these rates instead. Either way, it looks as though CGT will ultimately increase, it’s not a matter of “if” but “when”. We’d like to think, given this weekend’s press, that any tax increases in the budget may be delayed and hopefully until the next tax year starting 5 April 2022. This will give people time to make decisions regarding their assets and plan accordingly. The problem is, unless the Chancellor makes further announcements between now and the budget, massive uncertainty still remains. So, as many of our clients have asked, we thought it may be useful to set out what can be done in the short-term pre-budget to mitigate CGT risk. Given starting a sale process now and closing it by the budget is not really feasible, there are other measures that can be taken. Such options include Management Buy Outs (MBO’s), which often involve external funding from a PE house or bank, and Employee Ownership Trusts (EOT’s) which have become more popular in recent months. An MBO is often internal, so doesn’t involve the need to find an acquirer – normally it is between existing shareholder managers who are looking to retire or step away from the business and the ‘second tier’ of management who want to take on the reins.  It can be self-funded through existing cash in the business and future cash that the business generates, but will often involve bank financing (particularly if those exiting want more certainty over getting their money and getting it now) or private equity backing.  For a bank to back such things they have to do their due diligence on the business, as would a PE house, to establish whether they are happy to lend – not an easy conversation to make happen right now, given the strain the government backed lending has put on the banks and the revised working practices that the bank staff are having to grapple with.  And then there’s the question – “Who is our second tier?”.  If you aren’t already talking to your bank or a PE house, as well as that second tier, it will be very hard to make such things happen by budget day. An EOT is where shareholders sell a majority stake (it has to be at least 51%) to a Trust which is owned by the employees. There is currently no tax payable on the gain on such things as they’re looked on very favourably by the government given future value is being shifted to employees.  The tax point is the date on which the shares are sold, even though the Trust may not be able to pay for the shares at the time of sale but perhaps out of future profits. This makes it even more attractive. This route has historically tended to be used by firms which have found it hard to realise value from a typical sale process but is nonetheless a very tax efficient way of extracting value from a company. However, there are downsides, not least that it has to be an ‘all-employee’ trust and the shares can’t be skewed to specific individuals, and it may also make the company less attractive to future purchasers.  And if a bank needs to be brought in you are back to the challenges highlighted above. Other options include selling shares to a new holding company in a share-for-share transaction.  Although cash doesn’t change hands, there is a debt outstanding to the shareholders to be settled at some future time – perhaps when the business is sold further down the line.  This crystalises the value and locks in a gain at current rates.  However, this will likely trigger a ‘dry’ tax charge – you will have to pay the tax from selling the shares regardless of whether you have actually received any money for the shares. And the company may never be sold… In conclusion, there’s no question taxes will have to increase to recover the enormous cost of the pandemic. That said, the government has to balance any tax increases against the additional economic harm this may create. If people have less money to spend, this means they buy less goods and services, which ultimately leads to a shrinking economy and Income Tax increases are always unpopular. Thus, CGT is very likely to be targeted in some way, but whether it is a draconian alignment to Income Tax or something more palatable remains to be seen, as is the timing of any such increase.  Aside from the holding company route above, it’s probably too late to do much else to mitigate a CGT increase should it happen in the upcoming budget. However, if delayed increases are announced then it is critical business owners react swiftly to understand their options and take the relevant action. A lot of eyes are going to be on Mr Sunak come March in what could be the most significant budget of a generation.

Green Square are proud to be sponsoring Tofauti Everyone Active

Green Square are proud to be sponsoring the junior womens’ and men’s cycling team Tofauti Everyone Active, for a second year. When the team came into existence ahead of the 2020 season, they had no idea what was about to hit them. An exciting debut season of European UCI races was wiped out by Covid. But from that, the team has found new opportunity. Quickly changing focus, Tofauti Everyone Active were the first people in the world to launch virtual racing for junior riders with their Junior Lockdown Race Series on a virtual platform.  This got an amazing response, with more than 130 top junior riders from across Europe and beyond taking part.  Hugely positive feedback from all over the world was a welcome reward. Another impressive move was to ride the route of the TRANSWales endurance race from Bangor to Cardiff – a non-stop 18 hours of riding, a mere 360km. If you have a bored moment checkout this lovely film they made of this adventure. View clip What attracted us to Tofauti Everyone Active was how they empower these junior riders, aged 16 to 18, to take control of their development, to build resilience, determination and ultimately success, and at the same time helping to add to the stories of their partners. The team takes its name from its charity partner, the Tofauti Foundation, and uses its profile to increase exposure for the Foundation. Established by Crista Cullen MBE, a member of the gold medal-winning GB Hockey team from the Rio Olympics, the Foundation undertakes amazing conservation and community work in Africa.  They work with local people to help them sustain a way of life that leverages their relationship with the natural world they live in. The Foundation’s guiding principles also resonated with us:

  • Go further together – we think the challenges facing Africa can only be tackled through an approach that unites. core to everything we do is our focus on building teams to create and sustain solutions.
  • Educate and empower – experience has shown us that for change in Africa to be long-term it needs to be owned by the local people. So, every Tofauti project is designed to bring local stakeholders along with us.
  • Connect the dots – we understand that everything is connected. So we are unwavering in applying both depth of knowledge and breadth of perspective to all that we do.

For the 2021 season, the team comprises 8 junior women and 7 junior men, among them 6 current or former national champions in a wide range of cycling disciplines. The team gives many of its riders their first opportunity to race in Europe, where they have an excellent race calendar, including a large number of UCI races – the highest level in the sport at junior level. The female and male riders get equal support through the year, with that backing aiming to retain every rider’s love of the sport – to keep the same enthusiasm and excitement that cycling brought them when they first rode a bike. If you would like to get involved, Ian would love to hear from you Ian Mansel-Thomas. The Tofauti Foundation – https://www.tofauti.org Team website – http://tofautieveryoneactive.com Team Instagram – https://www.instagram.com/tofautieveryoneactive/ Team Facebook – https://www.facebook.com/tofautieveryoneactive Team Twitter – https://twitter.com/TofautiEA