
Green Square Corporate Finance
Secure the right deal with advisors who genuinely know your sector. Corporate finance specialists for ambitious, owner-managed businesses.
Expert M&A advice underpinned by sector insight, sharp judgement and a clear understanding of what matters to you.
Selling an independent business is rarely straightforward. We work with shareholders to prepare well, move with confidence and secure the right outcome when the time comes.
Green Square is led by a team who know this journey firsthand having operated on both sides of the table – building, scaling and selling marketing services agencies themselves. That perspective makes a tangible difference. We understand the commercial stakes, but we are equally alive to the emotional realities of transferring ownership of something you have created. It’s why our advice is clear‑headed, pragmatic and grounded in real experience.
We are supported by a high‑calibre team of analysts, researchers, copywriters and client service specialists, alongside an Advisory Board of seasoned entrepreneurs and respected industry figures. Together, we bring depth, perspective and momentum to every engagement.
We are deeply embedded in the market. Our team regularly speak at industry events, contribute to the press and stay close to the conversations shaping the landscape. That insight feeds directly into our client work, ensuring we give advice that is current, relevant and commercial.
Green Square's next chapter
Explore latest newsOur Corporate Finance services
Whether you’re considering a sale, looking to grow organically or via acquisition, or simply need a clear, well-grounded assessment, we provide the insight and support for you to plan and move forward with confidence.
Contact usMergers & Acquisitions
We advise shareholders of independent businesses through some of the most important decisions they will ever make. Our M&A work typically focuses on companies with enterprise values between £10m and £100m, where preparation, positioning and execution are critical to success.
Our experience spans a wide range of transaction scenarios, including sales to trade and private equity, and management buy outs. We start by understanding your business and what matters to you. Whatever the route, our focus is always on achieving the right outcome for shareholders.
We act predominantly for vendors. That means our advice is independent, clear headed and firmly aligned with your interests. Our fee structure reflects this too, ensuring we are fully motivated to secure the most rewarding outcome for our clients, not just to get a transaction over the line.
Having advised on numerous successful transactions, we bring a rounded understanding of what makes a business attractive to buyers, how value is truly assessed and where deals are won or lost. This experience informs how we help clients prepare, position their business and negotiate with confidence.
Drawing on years of experience, ongoing research and strong relationships with acquirers around the world, we have developed a deep understanding of the global buyer landscape. This insight enables us to identify the right potential partners for your business and create the competitive tension that drives the best possible outcome.
We are proud of the reputation we have built and the strength of the relationships behind it, with the vast majority of our work coming through recommendation. We never take that trust for granted and work hard to keep earning it.
Ascension Day
The Ascension Day is a high impact, one day workshop designed to sharpen performance and accelerate value creation. It brings shareholders and management together to focus on what really matters - where value is created, what buyers look for and what is needed to optimally position the business and drive the next phase of growth.
Ahead of the session, we carry out a focused review of key information. On the day itself, we share our detailed assessment of the business and challenge thinking through structured, practical discussion. We concentrate on the value drivers that influence acquisition decisions, with a keen eye on personal ambitions and longer term objectives. This ensures priorities are aligned from the outset.
The result is a clear, prioritised action plan. One that cuts through complexity and sets a confident direction for growth, performance and value maximisation.
Consultancy
Business leaders face decisions that shape the future of their company. They need trusted, confidential guidance from people who understand the pressures, the trade offs and the bigger picture. Someone to think alongside them, challenge assumptions and bring clarity when the stakes are high.
Without experienced, independent input, it’s easy for owners to miss opportunities or lose momentum, revisiting the same questions without moving forward. The right perspective at the right moment can make all the difference.
That’s where our Trusted Counsellors come in. A carefully selected group of highly experienced individuals, they work directly with agency leaders and management teams to provide clear direction, challenge thinking and support better decision making.
Engagements can be structured on an ad hoc basis or as an ongoing relationship, depending on what’s needed. Every situation is different. Our role is to bring experience, perspective and focus, helping leaders make decisions and move forward with confidence.
Why Green Square?
Clear unbiased advice, calm judgement and people firmly in your corner when decisions matter.
At Green Square, rigour and warmth go hand in hand. Our advice is thoughtful, forensic and grounded in deep sector expertise – built on experience, insight and careful preparation. We know the detail matters, and we take the time to fully understand our clients’ businesses, personal ambitions and any challenges they may be facing.
But we’re not just analytical. We bring energy, personality and momentum to every engagement. We enjoy what we do, and it shows. Clients value our ability to challenge constructively, spot opportunities that others might miss and bring fresh thinking to complex situations.
Above all, we act in our clients’ best interests, always. That means honest conversations, balanced perspectives and advice that is clear‑eyed, not agenda‑led. We don’t tell people what they want to hear – we tell them what they need to know to drive optimal results.
We build strong, long‑term relationships based on trust, respect and results. It’s why so much of our work comes through referral, and why clients continue to turn to us at the moments that matter most.

Green Square Deal Monitor
| Date | Vendor | Sector | Specialism | Acquirer | Further Info |
| April 2026 | CreateFuture (UK) | Digital | - | Version1(IE) | More Info |
| April 2026 | Fabric Social (UK) | Social media marketing | - | Publicis Groupe (FR) | More Info |
| March 2026 | Dolon (UK) | Healthcare | Market access and HEOR | Prescient Healthcare Group (UK) | More Info |
| March 2026 | Wordbird (UK) | Healthcare | - | Grace Communications (UK) | More Info |
| March 2026 | WPI Strategy (UK) | PR | Public Affairs | PPHC (US) | More Info |
| March 2026 | Coda (UK) | Experience | Healthcare | Identity (UK) | More Info |
| March 2026 | Acacia Avenue (UK) | Market research | Travel | Accord Marketing (UK) | More Info |
Unlock Deal Monitor to see all results.Sign up to our newsletter here. Read our full privacy policy here. | |||||
Green Square Transactions
We advise owners, investors and leadership teams on transactions and corporate finance matters across the media, marketing and advertising sectors. With a primary focus on mergers and acquisitions, we provide strategic and commercial consultancy throughout the deal lifecycle, helping clients assess opportunities, prepare for sale, identify the right partners, structure transactions and navigate execution with clarity and confidence in fast-moving, creative markets.
View our transactions
What our clients say

Green Square advises Missouri Creative on its acquisition by Ruder Finn
We are delighted to have advised Missouri Creative, a brand strategy and design agency based in London, on its acquisition by Ruder Finn, one of the world’s largest global independent integrated marketing and communications agencies.
It’s unusual to find specialist sector know-how at every level of an accountancy firm. Meet the team member who’s ready to talk shop.
View allKey contacts
Let's chat
Tony Walford Head of M&A
Barry Dudley Head of M&A







