Media, Marketing & Advertising

In the fast-moving world of Media, Marketing & Advertising (MM&A), financial complexity never rests.

Your business needs dynamic advisors who will bring timely insights for decisive action, allowing you to focus your time on what matters most: creativity.

Maintaining the momentum of MM&A founders and management along their growth journey.

Clients value our insight, clear communication style and passion for the work that they do. Our team works closely with a range of businesses in the MM&A sectors, from full-service marketing agencies to international advertising groups, digital and influencer markers, public relation firms, production and post-production houses and everything in between.

We understand that agencies and media professionals need more than just compliance. From fast-moving campaigns to shifting client retainers, financial clarity is essential for confident decision-making. HaysMac can help you understand your challenges and provide insights and solutions to help you overcome them.

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How we support your agency’s financial journey

We thrive on nurturing relationships with early-stage, fast-growth agencies and companies, large international groups, private equity backed businesses and well-known listed companies – across every stage of their business lifecycle and are proud to act as specialist accountants for marketing agencies, production companies and creative businesses that need agile, sector-aware financial advice.

Whether you’re a solo consultant or scaling an international agency, our team of accountants for media professionals works to ensure your finances support, not slow down, your ambition. That’s why we offer a full range of sector-specific accounting services, with advice that’s always timely and commercially focused.

Audit & Assurance

Where required, we deliver efficient and insightful audits, aligned with the needs of marketing groups, PR firms, and digital content providers.

Discover our audit services

Tax Advisory

Sector-savvy guidance on R&D claims, corporate structuring, VAT, and international tax exposure for growing marketing groups.

Read about business tax

Outsourced Finance

Flexible support for bookkeeping, cash flow forecasting and management accounts — ideal for scale-ups or project-based agencies.

Learn about our outsourced offering

Accounting & Financial Reporting

Timely, accurate reporting so you can track performance, report to stakeholders, and plan with confidence.

Why HaysMac?

Financials can seem like unsolvable problems. But they bring out the best in our people.

At the heart of our success sits the simple truth that all clients are individual and dynamic. Our advice therefore must be targeted and adaptive. Through our insights and knowledge, our clients unlock new know-how and expertise, which allow them to stay at the front of an ever changing landscape. Our team are fully equipped with the knowledge and experience to deliver expert advice on the specific accounting and tax matters facing MM&A businesses. 

As accountants for marketing agencies, we regularly advise on cash flow planning, revenue recognition, and managing project-based cost structures, so your finance setup supports creative output.

Clients are often on a journey to an exit event, whether through an Initial Public Offering (IPO), management buyout or trade sale. Others are looking to grow through acquisition. Our transaction advisory and corporate tax teams are ready to work with founders and management to reach a successful conclusion.

We also provide pre-sale support to agency owners, helping them prepare their financials and tax position ahead of an exit.

By working closely with founders, our team operates at the cutting edge.

We stay at the forefront of sector challenges and opportunities, acting as a trusted accounting advisor for many MM&A founders.

We proudly run our own MM&A Club, a series of exclusive events providing an opportunity for business leaders within the MM&A sectors to stay in-the-know of topical updates and provide a platform for targeted, relevant discussion with other business leaders. As well as just a chance to catch-up and unwind!

As a founder of MSI Global Alliance (MSI) – which brings together over 240 independent accounting and legal firms in more than 100 countries – we also support clients’ international business operations, global growth plans and personal interests overseas. We pride in our ability to work seamlessly with international agency groups, no matter where their operations are located.

Our international links are particularly useful for specialist marketing agencies with overseas offices or clients, as we provide joined-up tax and accounting advice across jurisdictions.

What our clients say

  • HaysMac was our audit partner for the first audit of a business that's been trading for over 15 years. It could have easily been the most stressful audit of my career, but thanks to their outstanding project management skills, patience and expertise, it turned out to be a relatively smooth process. They really were a true partner, offering guidance and support through the trickier areas to navigate. It felt like we were all on the same team and I can’t recommend them highly enough.
    Hayley Finmore

    Chief Financial Officer, Amplify

Sale of digital media business to UK private equity house

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It’s unusual to find specialist sector know-how at every level of an accountancy firm. We like being a bit different at HaysMac. Meet the team member who’s ready to talk shop.

View our MM&A team

Luke Clark

Senior Manager, Co-Head of Media, Marketing & Advertising

Jon Dawson

Partner, Head of Sectors & Markets

Natasha Frangos

Managing Partner

Ian Cliffe

Partner

Mark Allwood

Partner

Krupa Shah

Director, Co-Head of Media, Marketing & Advertising

Sabina Burke

Corporate Tax Director, Co-Head of Creative, Media & Technology

David Bareham

Director

Hannah Chilmaid

Senior Manager

Sophy Ghosh

Manager

Max Toon

Manager

Key contacts

Get in touch to start a conversation about your business needs. We would love to show you how a more collaborative, insight-led approach can work for your organisation.

    Not sure what you need?

    Our sector teams are equipped with specialists across all service lines, enabling them to assist you with all aspects of your business needs and challenges. Have a problem you need help with? Let us find the solution.

    Whether you’re an agency founder, freelance creative or international production group, our team of specialist accountants for marketing agencies is ready to support you.

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