Category: Media

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Green Square at The Drum Business Jam Manchester: Surfing the Tsunami March 2017

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Tony Walford was delighted to join The Drum Business Jam Manchester March event “Make profits, capture the latest creative trends and following on from Brexit”.
Opportunities arise whenever change and uncertain economic times are afoot. Experience has shown that in times such as these there are two types of agency: the quick and the dead. Tony explored where we are in the “new world” of Trump and Brexit, the types of opportunities that agencies may be presented with and how to properly prepare yourselves to seize the moment. Tony said “I was delighted by the fantastic respose from the audience and the lively debate generated from the panel discussion – Building Business in the North of England. Resonant themes to emerge were talent, education, and the need to inspire and develop the next generation. This is a theme we are seeing with clients we work with across the country and clearly something that needs addressing” Please email Debbie Hyde for more information or to be invited to a future Green Square event.

Elite Dinner The Drum Network and Green Square February 2017

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Green Square were delighted to be associated with The Drum Network’s Elite Members dinner where marketing and media industry leading lights and experts discussed the current economic challenges and Brexit’s potential impact on the Global M&A landscape. An excellent time was had by all. If you would like to know more about the evening or be invited to future events please email Debbie Hyde

Green Square at The Drum Business Jam: How can agencies get the jump on 2017? December 2016

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Tony Walford was deligthed to join The Drum Business Jam December event –  How can agencies get the jump on 2017? Exploring what 2017 has in store for agency owners who are looking to grow their businesses, Tony considered what is going to be happening in agencyland, the outlook for growing independent agencies in the UK and where opportunities will lie. Discussing who will be looking to buy and sell, what the on-going impact of Brexit will be and the result of the US Presidential election, Tony offered insights into what the next 12 months may hold.
The final Drum Business Jam event of the year brought together a variety of business and economic experts to consider what 2017 has in store for ambitious businesses, and to offer their vision of where the opportunities for serious agency growth might come from. Tony said “I’m humbled by the positive feedback I received from a fantastic audience. I really enjoyed this presentation as it represented an amalgam of economic forecasting and the latest thinking following Brexit and the Trump vote. This coupled with what we are seeing in the M&A market, taking into account the market metrics affecting marketing services businesses and the significant activity we are seeing demonstrates there is real high potential for 2017.” Please email Debbie Hyde for more information or to be invited to a future Green Square event.

Green Square at The Entrepreneurs Organisation event discussing ‘How to Exit Your Business’ November 2016

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Tony Walford was delighted to join the panel for The Entrepreneurs Organisation event on ‘How to Exit Your Business’ in London. It proved to be a great evening and a fantastic senior level networking opportunity for entrepreneurs of high growth businesses. For more information on this and furture events with Green Square please email Debbie Hyde.

Green Square’s Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016

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Tony Walford was delighted to present the latest in a series of Green Square and Drum Network webinars, exploring how agencies can unlock the true value of their business. Tony examined how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When the time comes to sell, you need to ensure you realise the full potential of your life’s work. Expoloring the the key drivers that ensure optimum value is achieved and considering how international and market trends influence value, including the impact of the UK’s recent Brexit vote. Become relevant, effective, wanted and thriving; it’s time to stop gazing and recognise your achievements. If you would like to learn more about this event or for an invitation to the next one please email Debbie Hyde.

Green Square at The Drum Business Jam: The Art of Agency Leadership October 2016

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Barry Dudley was delighted to appear as a panelist for The Drum Network Business Jam focusing on the art of agency leadership in London on 25th October. Discussion centereed around what does a great agency leader look, act and sound like, how should they recognise and pursue opportunities that are good for their staff and their business, and what skills and qualities must they display. This alongside review of what is the expected way to face and react to business setbacks, made for lively and informed debate.
The afternoon explored the qualites common to inspired leaders. They might run the largest and best known agency group, but should all ambitious agency owners lead like WPP’s Sir Martin Sorrell? Some may feel that his leadership is the antithesis of being a great leader. Leadership is a broad church and what works for one will not work for the other. We focused on business leadership in its broadest form, hearing from recognised leadership experts and those who are at the coal face leading growing agencies in today’s economy. A fantastic turnout of influential agency guests ensured the afternoon was a great success.

Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016

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Tony Walford, Partner at Green Square, was delighted to speak on 12th October in Amsterdam for The Drum Network on creating maximum value for your agency and trends in M&A post Brexit. Hosted at the lovely Hoxton Hotel, a guest list of leading Amsterdam agency talent made certain the evening was thought provoking and vibrant. Promising trends post Brexit show that its very much business as usual in M&A. Amsterdam is a hothouse of talent in the English speaking creative market – primed and perfect for growth. Green Square’s philosophy that for relevant, cutting-edge agencies the ‘time is always now’ and great businesses will thrive and ultimately sell is demonstrated by current market trends.
Tony shared insights into the key drivers creating value in quality agencies and then opened the floor to lively debate over drinks and food. The last guests left at 11pm, indicating a good time was had by all.

Green Square’s Summer Event – Ultimate value and how to thrive in the current market

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With a guest list compiled of leading entrepreneurs within marcoms, media and tech, and Australasia’s PR and Communications guru Chris Savage having flown in from down under, we knew the Green Square Summer Event was going to be a hit.
We were not wrong. Hosted at The Ivy Club, we are proud that the seminar was a reflection of all that Green Square stands for: personable and unique, with unrivalled expertise and understanding of the market.

The morning kicked off with Green Square partner Tony Walford sharing thought-provoking market insight in the lead up to Brexit. Tony’s outlook was positive, he assured that uncertainty and digital disruption works favourably within the M&A environment. With London being the top spot for tech investment in Europe, and second in the world only to San Francisco, he believes that there will always be demand for quality agencies, regardless of macroeconomic factors. Tony spoke about the “social media explosion” and the need for brands to be increasingly agile and receptive to change to ensure they stay at the top of their game.
Green Square was honoured to welcome our guest speaker Chris Savage, former COO of STW, the largest listed marketing communications group in the Southern Hemisphere. The energy in the room was fantastic as Chris led an engaging workshop on “staying at the edge” and maximising business potential during this time of great change. In light of the looming Brexit decision, Chris’s advice “conditions are always perfect” seemed more relevant than ever. Chris believes that this attitude encourages decision-making and acting in line with the current market, which is the key to success. This ties in with Green Square’s philosophy that for relevant, cutting-edge agencies the ‘time is always now’ and these businesses will always thrive and ultimately sell.
The event closed with a networking breakfast. This was a great opportunity for our guests to share thoughts and get to know one another in a relaxed environment. We are delighted to have had such warm and positive responses from our guests and flattered that many said it was the most thought provoking and energising event they had been to in a long time. Green Square looks forward to hosting its next market-leading event in Spring 2017, where expertise meets creativity and leadership.

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