Category: Media

Barry shared insights on how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When asked about the day Barry said “Fantastic Pimento Conference with the theme Stronger Together. It was great having an opportunity to take to the stage alongside some brilliant and exciting speakers.…Stephen Woodford taking us through what Advertising Association are doing for British creativity (great things!); Diana Rowatt de-mystifying marketing automation tech – Force 24; Michelle Morgan opening our eyes to the challenges around mental health and wellbeing and introducing us to her amazing pyjama’s! Pjoys; Nick Band took us through the changing nature of our workforce and introduced Pimento People ‘a dating agency for freelancers’; Kerry Harrison show cased some amazing work she has been doing with voice and AI – Tiny Giant; Lee Warren wowed us with some magic (yes really!) and some tips for public speaking and presenting – Invisible Advantage; and last, but by no means least, James Murphy took us through some of his learnings from his career to date and some thoughts for the future.”   Speakers Barry Dudley, Partner of multi-award winning M&A Green Square Stephen Woodford, CEO of the Advertising Association James Murphy, Co-founder, adam&eveDDB Nick Band, Co-founder of Pimento People Stephen Knight, Founder & CEO Pimento Lee Warren, CEO of Invisible Advantage Kerry Harrison, Co-founder Tiny Giant Michelle Morgan, Founder Pjoys Diana Rowatt, Client Services Director Force24   Read more Please email Debbie Hyde for more information on the conference or to be invited to future events.

Barry shared insights on how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When asked about the day Barry said “Fantastic Pimento Conference with the theme Stronger Together. It was great having an opportunity to take to the stage alongside some brilliant and exciting speakers.…Stephen Woodford taking us through what Advertising Association are doing for British creativity (great things!); Diana Rowatt de-mystifying marketing automation tech – Force 24; Michelle Morgan opening our eyes to the challenges around mental health and wellbeing and introducing us to her amazing pyjama’s! Pjoys; Nick Band took us through the changing nature of our workforce and introduced Pimento People ‘a dating agency for freelancers’; Kerry Harrison show cased some amazing work she has been doing with voice and AI – Tiny Giant; Lee Warren wowed us with some magic (yes really!) and some tips for public speaking and presenting – Invisible Advantage; and last, but by no means least, James Murphy took us through some of his learnings from his career to date and some thoughts for the future.”   Speakers Barry Dudley, Partner of multi-award winning M&A Green Square Stephen Woodford, CEO of the Advertising Association James Murphy, Co-founder, adam&eveDDB Nick Band, Co-founder of Pimento People Stephen Knight, Founder & CEO Pimento Lee Warren, CEO of Invisible Advantage Kerry Harrison, Co-founder Tiny Giant Michelle Morgan, Founder Pjoys Diana Rowatt, Client Services Director Force24   Read more Please email Debbie Hyde for more information on the conference or to be invited to future events.

Tony Walford commented: “I was delighted to judge and present the awards which aim to recognise not only the excellent marketing and strategic work being created by agencies around the world, but also recognise agencies who are pushing the boundaries and demonstrating impressive growth.” Read more and full results

Barry, Jamie Allan and Steve Sowden shared insights and inspiration around Intermarketing’s journey – growing from their origins as a highly creative independent Leeds agency to becoming one of the UK’s largest and most respected independents with 170 staff across offices in London, Leeds, Amsterdam and Sydney. Green Square were proud to have advised Intermarketing on its sale to Advantage Smollan in June 2017. “We have worked closely with Jamie, Steve and the team at Intermarketing for four years during which time they have refined and expanded their offering, capabilities, clients and geographies. We have the utmost respect for the “can do” attitude the agency takes to everything it does, the strong relationships they have with their clients and the amazing culture that the agency has fostered. It has been an absolute pleasure to have been with them on this journey and for the new one ahead.” Please email Debbie Hyde for more information or to be invited to future events.

Tony established “visible trends in a newly reshaping Europe show that its very much business as usual in M&A. Amsterdam is a hothouse of innovation, leadership and talent in the European creative market and perfectly positioned to leverage growth. Green Square’s philosophy that for relevant, cutting-edge agencies the time is always now and great businesses will thrive and ultimately sell is clearly demonstrated by current market trends”. Tony shared insights into the key drivers creating value in quality agencies and then opened the floor to lively discussion exploring how current market influencers have re-tuned agency direction and talent acquisition. Tony said “I was delighted to be in Amsterdam and to share thinking with the fantastic audience.” Please email Debbie Hyde for more information or if you would like to be invited to a future Green Square event.

Opportunities arise whenever change and uncertain economic times are afoot. Experience has shown that in times such as these there are two types of agency: the quick and the dead. Tony explored where we are in the “new world” of Trump and Brexit, the types of opportunities that agencies may be presented with and how to properly prepare yourselves to seize the moment. Tony said “I was delighted by the fantastic respose from the audience and the lively debate generated from the panel discussion – Building Business in the North of England. Resonant themes to emerge were talent, education, and the need to inspire and develop the next generation. This is a theme we are seeing with clients we work with across the country and clearly something that needs addressing” Please email Debbie Hyde for more information or to be invited to a future Green Square event.

The final Drum Business Jam event of the year brought together a variety of business and economic experts to consider what 2017 has in store for ambitious businesses, and to offer their vision of where the opportunities for serious agency growth might come from. Tony said “I’m humbled by the positive feedback I received from a fantastic audience. I really enjoyed this presentation as it represented an amalgam of economic forecasting and the latest thinking following Brexit and the Trump vote. This coupled with what we are seeing in the M&A market, taking into account the market metrics affecting marketing services businesses and the significant activity we are seeing demonstrates there is real high potential for 2017.” Please email Debbie Hyde for more information or to be invited to a future Green Square event.