Category: Media

Tony Walford is looking forward to joining leading industry figures on thenetworkone’s new Leadership Seminar Mini-Series for independent agencies. Designed for agency leaders, to learn, share and network with real people facing the same challenges, the online programme comprises six “mini-series” of interactive seminars. Green Square’s seminar falls inside the series ‘Increasing the Value of your Agency’, and runs alongside other great series including ‘Pricing, Negotiation and Profitability’ and ‘Business Growth – for Agency CEO’s’. See the full programme and book your place here. Great to be working with the team at thenetworkone and alongside many of our industry friends!

Green Square are proud to be sponsoring the junior womens’ and men’s cycling team Tofauti Everyone Active, for a second year. When the team came into existence ahead of the 2020 season, they had no idea what was about to hit them. An exciting debut season of European UCI races was wiped out by Covid. But from that, the team has found new opportunity. Quickly changing focus, Tofauti Everyone Active were the first people in the world to launch virtual racing for junior riders with their Junior Lockdown Race Series on a virtual platform.  This got an amazing response, with more than 130 top junior riders from across Europe and beyond taking part.  Hugely positive feedback from all over the world was a welcome reward. Another impressive move was to ride the route of the TRANSWales endurance race from Bangor to Cardiff – a non-stop 18 hours of riding, a mere 360km. If you have a bored moment checkout this lovely film they made of this adventure. View clip What attracted us to Tofauti Everyone Active was how they empower these junior riders, aged 16 to 18, to take control of their development, to build resilience, determination and ultimately success, and at the same time helping to add to the stories of their partners. The team takes its name from its charity partner, the Tofauti Foundation, and uses its profile to increase exposure for the Foundation. Established by Crista Cullen MBE, a member of the gold medal-winning GB Hockey team from the Rio Olympics, the Foundation undertakes amazing conservation and community work in Africa.  They work with local people to help them sustain a way of life that leverages their relationship with the natural world they live in. The Foundation’s guiding principles also resonated with us:

• Go further together – we think the challenges facing Africa can only be tackled through an approach that unites. core to everything we do is our focus on building teams to create and sustain solutions.
• Educate and empower – experience has shown us that for change in Africa to be long-term it needs to be owned by the local people. So, every Tofauti project is designed to bring local stakeholders along with us.
• Connect the dots – we understand that everything is connected. So we are unwavering in applying both depth of knowledge and breadth of perspective to all that we do.

For the 2021 season, the team comprises 8 junior women and 7 junior men, among them 6 current or former national champions in a wide range of cycling disciplines. The team gives many of its riders their first opportunity to race in Europe, where they have an excellent race calendar, including a large number of UCI races – the highest level in the sport at junior level. The female and male riders get equal support through the year, with that backing aiming to retain every rider’s love of the sport – to keep the same enthusiasm and excitement that cycling brought them when they first rode a bike. If you would like to get involved, Ian would love to hear from you Ian Mansel-Thomas. The Tofauti Foundation – https://www.tofauti.org Team website – http://tofautieveryoneactive.com Team Instagram – https://www.instagram.com/tofautieveryoneactive/ Team Facebook – https://www.facebook.com/tofautieveryoneactive Team Twitter – https://twitter.com/TofautiEA

Barry Dudley was delighted to join the panel of leading industry professionals at Pimento’s Question Time on 29th April. “Since the 23^rd March many of you have had to adapt to the new environment, reducing your cost base, furloughing staff, applying and in some cases receiving loans under the Government CBILS program but with lock down now set to last until early May and possibly beyond and the ensuring likelihood of a major recession, what further actions should you be considering at this time?” Please email Debbie Hyde for more information or if you would like to be invited to a future event with Green Square.    

Tony Walford was delighted to join leading industry figures at Kemp Little and The Growth Factory’s breakfast panel discussion on 17th October, offering insight and predictions on the future relationship between agencies and brands. The agency landscape is fast-paced. It’s hard to predict what will be the next game-changer. Shifting consumer needs, the increased importance of digital in the boardroom, the future of work, and a complex customer engagement mix all lead to increased pressure on brands and their agency partners. Tony Walford and the panel of experts discussed what should you incorporate into your strategy? What will be the key driver of your growth? Panellists:

• Jon Davie, Chief Client Officer at Zone, a Cognizant Digital Business
• Tony Walford, Founding Partner at Green Square
• Natalie Gross, Managing Partner at TH_NK (and BIMA co-chair)
• Mark Iremonger, Partner at Growth Factory and Chair at Pixeled Eggs

To learn more about the event please email Debbie Hyde