Category: Media

Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency value with the inimitable Jay Neale. Register here Every agency owner thinks about growth. Some dream of scaling, others of a future sale, and many of securing investment to take their business to the next level. But here’s the challenge: what creates value in an agency isn’t always what owners think. A big client win, a glossy award, or rapid revenue growth might feel like success – but to acquirers and investors, they’re only part of the story. The truth is, financial value comes down to a handful of critical drivers. Miss them, and your agency may struggle to attract the right buyer or partner. Nail them, and you’ll open the door to investment, acquisition, or a successful exit. Tony Walford, partner of Green Square and one of the leading M&A and corporate advisory voices in the marketing communications, media and tech sectors, is chatting to Jay Neale. Tony advises agencies on what makes them attractive to acquirers, how to navigate the planning process, and where the market is heading next. They’ll be discussing the key drivers of financial value every agency needs to get right, what acquirers are really looking for and recent trends around growth.  

Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s at a fabulous villa in Super-Cannes on Tuesday 17^th June from 4:00pm to 6:30pm, drinks and nibbles provided (plus lots of networking opportunities). If you’d like to join please register here

The 2024 Communique Awards, the flagship annual event for the health and medical communications industry, took place on July 4th. This prestigious occasion brought together the brightest agencies and most innovative projects in the sector. Green Square, in collaboration with Passion Partnership, was thrilled to sponsor the brand-new “Excellence in Pro Bono Working” category. This award honours agencies and in-house departments that dedicate their time and expertise to make a positive impact on the most pressing issues. It’s a celebration of sector-leading work that truly makes a difference. Huge congratulations to all the winners and nominees – the level of talent and dedication showcased served to prove how passionate people are about creating campaigns that have real impact and many thanks to the guests at our table for making the night incredibly enjoyable. We extend our heartfelt thanks to PM Live for orchestrating such a wonderful evening. A special mention goes to Claudia Winkleman, who was a great host and added an extra touch of glamour to the event.

As the flagship annual health and medical communications industry award event, we’re excited to be sponsoring the new “Excellence in Pro Bono Working” category. This award recognises sector-leading work in this field by celebrating those agencies and in-house departments who are investing their time and expertise to make a positive impact on issues that need it most. The awards ceremony will take place on 4th July 2024 and further details as to how agencies can work with Passion Partnership to give some of their time to Pro Bono causes for the greater good can be found here: Passion Partnership Communiqué Awards 2024 We’re looking forward to a great events ceremony and to meeting some of you on the night.