There’s lots happening in the global advertising holding companies as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing future destined to be governed by AI, data and automation. So, what does this all mean if you are a brand using one of the agencies owned by IPG, Omnicom, Stagwell, Publicis, WPP, Havas and Dentsu?
Barry Dudley will moderate a panel where participants share their views on what the future holds for the holdco model and what the agency your brand is using in the coming years will look like.
