Sectors: Creative, Media & Technology

The Guardian Financial Times Variety

The Boundary is a visualisation studio pioneering the use of digital technologies to represent the built environment. It’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery. Founded in 2014, The Boundary rapidly gained an international reputation as a leading Architectural Visualisation studio, working with globally-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects. Excellence in the architectural sector has enabled the business to roll its services into new verticals, including luxury automotive and eCommerce. Supported by Mobeus, The Boundary will leverage its leading position in Architectural Visualisation services globally, investing in sales and marketing, acquisitions, the creative team and technology, and it will continue to step towards and disrupt new sectors. Mobeus Investment Manager Dominic Draysey, commented: “We are hugely impressed by the exceptional client base that the team has attracted, which is a testament to the quality of work that The Boundary delivers. Henry Goss and Peter Guthrie are pioneers in Architectural Visualisation, which, when aligned with Tom’s commercial skills creates a very compelling growth opportunity. We are really excited to be backing them and supporting their organic and acquisitive growth aspirations over the coming years.” CEO of The Boundary Tom Wood, said: “Mobeus really listened to what we were looking for in a partner and tailored their offer to fit our requirements. We have found a supportive investor who understands and buys into the dynamic and creative culture that has made The Boundary such a success. We are really excited to be driving forwards as a team. Although I have worked with Private Equity in the past, I knew that I wanted an advisory firm sat beside me to orchestrate the right deal which Green Square really delivered on. The maths was clearly important, but finding the right partner and chemistry was fundamental too – Green Square’s counsel throughout this was instrumental, which has set us up for a very bright and exciting next chapter.” Barry Dudley, Partner at Green Square commented: “Working with Tom, Henry and Peter was inspiring – their passion for their work, the desire to innovate, to disrupt, was something to behold. Combining the world class creativity and tech expertise that Henry and Peter inspire throughout the business, with Tom’s highly driven commercial outlook is going to take the business to ever greater heights. Finding the right partner to deliver their aspirations was a great journey that led us to Mobeus. Their supportive but not intrusive approach, demonstrable sector expertise and most importantly their appreciation of what makes entrepreneurs tick, all stood strong through the negotiations and mean The Boundary is now set for even more dynamic and substantial growth.” The Boundary Mobeus

We are delighted to have advised specialist healthcare communications agency OneHealth Communications on their acquisition by M3Medical Holdings. Founded in 2009 and based in London, ONEHealth Communications is a specialist data-driven healthcare communications agency delivering media and content services to one of the largest UK healthcare professional (HCPs) communities (150k+) via GDPR compliant marketing channels. Through highly specific targeting, partners can deliver the right message to the right person at the right time across primary care, secondary care and commissioning audiences. To complement this significant reach, ONEHealth Communications also has extensive experience with healthcare media planning as well as creating client content to drive engagement, allowing the agency to provide a full range of services for its clients. Led by MD Veronique Cotrel, Dave Hoey, Julie Bartlett and Andrew Davis, ONEHealth will continue to operate as an independent brand within the M3 Group. About M3 Inc. Headquartered in Tokyo and with offices across China, the US, UK, Korea and India, M3 delivers healthcare related information to over 6 million physician members globally across its media channel platforms, including Doctors.net in the UK. Combining with ONEHealth’s reach across nurses, pharmacists and other healthcare stakeholders is highly complementary and will allow M3 to take advantage of ONEHealth’s healthcare content generation and media planning capabilities, providing end-to-end solutions to M3’s clients. Dave Sewards, Chairman, ONEHealth commented: “Green Square ran a tightly managed and very efficient process to find us the perfect acquirer for our business. They provided wide-reaching, detailed research on a significant number of potential international buyers – both PE backed and publicly listed – before narrowing the list to a handful which represented best fit and value. They generated a lot of interest and we received a number of offers before finally settling on M3, where we felt the future of ONEHealth and the team would be best served. I’d like to thank Green Square for not only being an excellent partner to us, but also being constantly by our side throughout” Tony Walford, Partner, Green Square commented: “It was a pleasure to work with Dave, Veronique and the team on this transaction. Whilst there was no shortage of acquirers, there was a clear and obvious fit with M3 given the data-driven nature of both parties’ work and how well they complement each other. I’m sure this will be a resounding success for both sides and wish them the very best for the future” One Health Communications M3