Sectors: Corporate

The Boundary is a visualisation studio pioneering the use of digital technologies to represent the built environment. It’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery. Founded in 2014, The Boundary rapidly gained an international reputation as a leading Architectural Visualisation studio, working with globally-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects. Excellence in the architectural sector has enabled the business to roll its services into new verticals, including luxury automotive and eCommerce. Supported by Mobeus, The Boundary will leverage its leading position in Architectural Visualisation services globally, investing in sales and marketing, acquisitions, the creative team and technology, and it will continue to step towards and disrupt new sectors. Mobeus Investment Manager Dominic Draysey, commented: “We are hugely impressed by the exceptional client base that the team has attracted, which is a testament to the quality of work that The Boundary delivers. Henry Goss and Peter Guthrie are pioneers in Architectural Visualisation, which, when aligned with Tom’s commercial skills creates a very compelling growth opportunity. We are really excited to be backing them and supporting their organic and acquisitive growth aspirations over the coming years.” CEO of The Boundary Tom Wood, said: “Mobeus really listened to what we were looking for in a partner and tailored their offer to fit our requirements. We have found a supportive investor who understands and buys into the dynamic and creative culture that has made The Boundary such a success. We are really excited to be driving forwards as a team. Although I have worked with Private Equity in the past, I knew that I wanted an advisory firm sat beside me to orchestrate the right deal which Green Square really delivered on. The maths was clearly important, but finding the right partner and chemistry was fundamental too – Green Square’s counsel throughout this was instrumental, which has set us up for a very bright and exciting next chapter.” Barry Dudley, Partner at Green Square commented: “Working with Tom, Henry and Peter was inspiring – their passion for their work, the desire to innovate, to disrupt, was something to behold. Combining the world class creativity and tech expertise that Henry and Peter inspire throughout the business, with Tom’s highly driven commercial outlook is going to take the business to ever greater heights. Finding the right partner to deliver their aspirations was a great journey that led us to Mobeus. Their supportive but not intrusive approach, demonstrable sector expertise and most importantly their appreciation of what makes entrepreneurs tick, all stood strong through the negotiations and mean The Boundary is now set for even more dynamic and substantial growth.” The Boundary Mobeus

We are delighted to have advised specialist healthcare communications agency OneHealth Communications on their acquisition by M3Medical Holdings. Founded in 2009 and based in London, ONEHealth Communications is a specialist data-driven healthcare communications agency delivering media and content services to one of the largest UK healthcare professional (HCPs) communities (150k+) via GDPR compliant marketing channels. Through highly specific targeting, partners can deliver the right message to the right person at the right time across primary care, secondary care and commissioning audiences. To complement this significant reach, ONEHealth Communications also has extensive experience with healthcare media planning as well as creating client content to drive engagement, allowing the agency to provide a full range of services for its clients. Led by MD Veronique Cotrel, Dave Hoey, Julie Bartlett and Andrew Davis, ONEHealth will continue to operate as an independent brand within the M3 Group. About M3 Inc. Headquartered in Tokyo and with offices across China, the US, UK, Korea and India, M3 delivers healthcare related information to over 6 million physician members globally across its media channel platforms, including Doctors.net in the UK. Combining with ONEHealth’s reach across nurses, pharmacists and other healthcare stakeholders is highly complementary and will allow M3 to take advantage of ONEHealth’s healthcare content generation and media planning capabilities, providing end-to-end solutions to M3’s clients. Dave Sewards, Chairman, ONEHealth commented: “Green Square ran a tightly managed and very efficient process to find us the perfect acquirer for our business. They provided wide-reaching, detailed research on a significant number of potential international buyers – both PE backed and publicly listed – before narrowing the list to a handful which represented best fit and value. They generated a lot of interest and we received a number of offers before finally settling on M3, where we felt the future of ONEHealth and the team would be best served. I’d like to thank Green Square for not only being an excellent partner to us, but also being constantly by our side throughout” Tony Walford, Partner, Green Square commented: “It was a pleasure to work with Dave, Veronique and the team on this transaction. Whilst there was no shortage of acquirers, there was a clear and obvious fit with M3 given the data-driven nature of both parties’ work and how well they complement each other. I’m sure this will be a resounding success for both sides and wish them the very best for the future” One Health Communications M3

We are delighted to have advised Indigo Medical on their acquisition by Waterland PE backed imc group. Indigo Medical delivers sector-leading consultancy services to the world’s best known pharma brands, providing highly specialist expertise across the areas of pharmaceutical material and marketing review, commercial compliance, medical education and medical communications. Backed by Waterland Private Equity, imc group provides solutions for pharmaceutical, biotech and medical device companies via the amalgamation of scientific data, external stakeholder insights and an understanding of the regulatory environment, through which it drives behavioural change and enhances patient health. President and CEO of imc group, Shairose Ebrahim, commented: “I am thrilled to welcome Rak, Tina and their team to imc group. This collaboration means that not only can we provide cutting-edge, end-to-end omnichannel and insights-led solutions to clients aimed at improving patient outcomes, but we can now also provide industry leading compliance and medical expertise which is ultimately about patient safety. I look forward to supporting Indigo Medical in the expansion of its capabilities globally” Co-founder and Director of Indigo Medical’s compliance and approval services Rak Patel, said: “Our partnership will ensure that more clients can benefit from our many years of experience in providing sector-leading compliance services, simplifying the burden of copy review and approval, and enabling the faster deployment of healthcare solutions” Tina Patel, co-founder and Director of Indigo’s medical communication services, adds: “Our vision has always been to differentiate our services through world-class scientific know-how and client service. We are delighted to have found an organisation that not only shares this philosophy but enables us to expand our geographic footprint, providing a best-in-class service to our clients. We met the team at Green Square 5 years ago. They really understood our business and have been instrumental in giving us the guidance and support to shape it into something that became highly sought after and respected by a number of acquirers. Of the many we spoke to, there was a clear fit with imc on both the compliance and medcomms side, and Green Square negotiated a transaction for us which achieved all our goals. If you’re ever wondering who to use in the world of M&A, there’s no-one better than these guys” Tony Walford, Partner, Green Square commented: ”Working with Rak and Tina has been a brilliant journey. We were impressed with their business from the start – Indigo has deep scientific understanding of compliance and medical communications strategy, matched with a level of client service and retention which is second to none. It has been an absolute pleasure to work alongside them, understand where they wanted to be professionally and personally and ultimately deliver a deal which fully matched their aspirations. Being more at the scientific end of medcomms, imc group is a perfect fit and, with Waterland’s backing, we’re sure we will be seeing a lot more from Indigo and imc in the future” Indigo Medical imc group  

We are delighted to have advised predictive data-led business Shopper Media Group (SMG) and its subsidiaries – Capture Marketing, Lobster Agency, and Threefold Agency on their acquisition by Next 15. Based in London, Manchester and Liverpool and employing 115 staff, SMG, which includes subsidiaries Capture Marketing, Lobster Agency and Threefold Agency, specialises in data-led commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store.  Utilising its proprietary technology IP, SMG is able to help its customers determine and activate the optimum media spend, subsequently creating and delivering campaigns across a multitude of channels. Clients span household-name retailers such as The Very Group and Co-op right through to global FMCG groups including Unilever, Pepsico and Danone. Led by CEO Sam Knights, who prior to SMG was with P&G, and founded by Matt Lee and Joel Hopwood in 2008, both ex-Dunnhumby, all will remain with the business as will its talented senior management team.  SMG will continue to operate as an independent brand within the Next 15 Group. The initial consideration for the acquisition is approximately £15.7m plus an additional top-up payment based on the EBITDA performance of SMG for the current financial year to 30 September. For the prior year SMG reported sales of £35m, net revenues of £8.9m and adjusted profit before tax of £3.5m. Further deferred consideration is payable in 2023 and 2025 based on the future EBITDA performance of SMG. Tim Dyson, CEO, of Next 15, commented: “Next 15 believes that the future of marketing is tied to the growth agenda of the organisation.  As such we need to offer our customers a collection of products and services that will enable them to drive growth.  As the world of retail evolves and looks for new ways to reach customers it needs strategic partners that have the technologies, data science and skills to drive the necessary programmes.  Shopper Media Group has developed an innovative set of predictive, data-driven tools that enable customers to optimize their spend to drive the strongest levels of growth. We are very excited to have them as a part of the family and see a range of opportunities for them to collaborate with other parts of the Group” Sam Knights, CEO, of Shopper Media Group, commented:  “SMG has been leading the way in connected commerce marketing for the past 12 years, building data-driven tools for brands and retailers to unlock real value at the point of consideration and purchase. We are very excited about all the opportunities that becoming part of the Next 15 family will bring, not least allowing us to further develop our service for our current clients whilst expanding SMG’s successful model globally. Taking your business to market is a big decision and we were uncertain about many aspects of what lay ahead. However, what set Green Square apart was their promise that they would find us the right acquirer, not just any acquirer. And they certainly lived up to that promise. They took the time to understand our business, our people and our culture and, as a result, found a partner in Next 15 who are not only a brilliant strategic fit, but also a strong cultural fit too. They guided us through each stage with a high degree of professionalism but also a lot of wit – which built up a lot of trust in the relationship and meant that when push came to shove, we knew we’d absolutely made the right choice in getting them in our corner. I wouldn’t hesitate in recommending them. In our eyes, they are the best around” Tony Walford, Partner, Green Square, commented: “Sam, Matt and Joel were very clear on the attributes they needed in a partner to augment their business, extend market access and the importance of chemistry. In Next 15 they have found exactly that – a true meeting of minds and excitement on both sides as to what the future can bring. The SMG team were a joy to work with, smart, funny and truly collaborative and we really enjoyed working with both sides to develop a structure that is highly motivational and rewarding for all parties. We’re looking forward to seeing both SMG and Next 15 scale new heights” Shopper Media Group Next15