haysmacintyre provided financial due diligence on Chopstix Group’s acquisition of competitor brand Chozen Noodle.

The Chopstix Group (Chopstix), a leading take-away restaurant brand known for its fast and fresh Oriental cuisine, has acquired Chozen Noodle’s (Chozen) 27 sites at motorway service areas. This strategic acquisition will significantly enhance Chopstix’s presence in the UK, particularly in motorway service areas which are frequented by over 6.3 million people.

Chopstix first launched with the aim of offering an alternative to ‘traditional’ fast food chains and takeaways, to focus on healthier meals which support busy lifestyles. The Group bolsters its chain of 130 venues with the acquisition of Chozen. As a key competitor in the market, Chozen offered a complementary portfolio of Oriental food options. As such, the acquisition aligns well with Chopstix’s commitment to healthy and quick dining experiences.

haysmacintyre played a crucial role in this acquisition, providing comprehensive financial due diligence. Our expertise not only facilitated a smoother transaction process but also ensured a strategic fit between both entities, promising a prosperous future for Chopstix. This acquisition marks a significant step in Chopstix’s growth, positioning them to capitalise on emerging market opportunities and expand their customer base.

Andrew Ball, Partner, said: “We were happy to support the Chopstix team in their acquisition of Chozen Noodle, which will broaden the company’s restaurant coverage across the UK, particularly in the case of sites at motorway service stations. We look forward to seeing our client prosper as a result of this investment where it aims to deliver ‘faster, fresher and tastier’ pan-Asian cuisine throughout the UK.”

The haysmacintyre team included Andrew Ball, Partner, Tanya Yeremenko, Senior Manager, and Jeremy Hammond, Manager.