HaysMac, an award-winning accountancy, tax and advisory firm has announced the appointment of Verity Gregson as its first Chief Marketing Officer, effective 1 May 2026. The creation of the role reflects the firm’s continued evolution and its focus on building a clear, confident and commercially focused business for the long term.
The appointment represents a deliberate step for HaysMac as the firm continues to invest in how it grows, how it shows up in the market and how it supports clients. As HaysMac expands its services and deepens its sector and market focus, ensuring clarity, consistency and intent across the firm’s brand, marketing and business development has become increasingly central to its strategy.
Since joining HaysMac, Verity has played a leading role in a number of major firmwide initiatives, including the firm’s rebrand, the adoption of new technology platforms, the delivery of targeted sector and service‑line campaigns, and the launch of new service offerings aligned to a more clearly defined market focus.
As Chief Marketing Officer, Verity will drive HaysMac’s brand, marketing and business development strategy. Working closely with Natasha Frangos, Managing Partner, and the wider partnership, and continuing to play an integral role on the firm’s Management Team, she will focus on strengthening how the firm goes to market and supporting partner‑led business development, helping to drive a consistent, high‑quality client experience across the firm.
Verity commented: “This is an exciting moment for both me and the firm. Creating the Chief Marketing Officer role reflects HaysMac’s confidence in its direction and its ambition for the future. We’ve made real progress in sharpening how we go to market and the experience we offer our clients, and I’m looking forward to building on that momentum as we continue to grow.”
Natasha added: “Verity has played a pivotal role in shaping how we position the firm and supporting the delivery of our growth strategy. Her appointment recognises the importance of clear thinking, strong market focus and effective business development in building a modern accountancy, tax and advisory firm. Her leadership reflects who we are at HaysMac – For Business. For People. For Good. – and I’m delighted to see her step into this role.”
This announcement follows an exceptional 12 months for HaysMac. Most recently, the firm was named ‘DEI Champion of the Year’ at the Lloyds British Business Excellence Awards, recognised for the second consecutive year as one of The Sunday Times ‘Best Places to Work 2025 – Big Organisation’, and highly commended in the ‘Best Places to Work for Women’ category. These achievements build on HaysMac’s inclusion in eprivateclient’s ‘Top Accountancy Firms’ for 2025, ranking the leading UK tax advisory firms serving domestic and international private clients, their businesses, and families.
In January 2026, HaysMac celebrated its 25th anniversary, marking a quarter century of delivering exceptional service, fostering talent, and making a lasting impact across the business and social purpose community. This milestone year also saw the acquisition of Moore DM’s US Tax team, strengthening the firm’s international tax compliance offering and enhancing its Private Client Tax team to provide seamless cross-border support for entrepreneurs, business owners, and high net worth individuals.
