Partner and Head of Sport, Tom Wilson, has shared his expert insight with City AM on what could replace gambling brands on Premier League shirts ahead of the 2026/27 ban.
In the article, Tom highlights the growing opportunity for retail and lifestyle brands to step into front‑of‑shirt sponsorships, pointing to the strong alignment between Premier League football and fashion, sportswear and consumer brands. He notes that, while gambling sponsors have dominated in recent years, retailers with ambition could use football partnerships to stand out and drive brand impact in an increasingly competitive market.
Read the article here.
