HaysMac, an award-winning firm of chartered accountants and tax advisors, and the Premier Sports Network (PSN), one of the world’s leading private networks for senior sports industry executives, are proud to be shortlisted as finalists at the 2025 Sports Business Awards. HaysMac has been nominated in the ‘Best Professional Services in Sport’ category, while PSN is recognised in the ‘Best Business Serving Sport’ category.
The Sports Business Awards celebrate the organisations and individuals driving innovation and excellence across the industry spanning commercial partnerships and community impact to fan engagement and behind-the-scenes professional services. Judged by a panel of senior figures from across sport, being named a finalist is a significant mark of achievement in the business of sport.
The shortlisting follows HaysMac and PSN renewing its partnership for a second year. With a laser focus on bringing financial expertise to senior sports industry executives, the relationship has evolved over the last 12 months with a joint ambition to enrich the sports sector through financial expertise and high-level networking opportunities.
The engagement to date has brought valuable financial insights to senior stakeholders across football, rugby, motorsports, and beyond. HaysMac has not only contributed its accounting and financial advisory expertise but also helped broaden the scope of PSN’s offering to include essential financial services that support financial and regulatory compliance, athlete welfare and governance.
A partnership focused on bringing financial expertise to the sports industry
The partnership has an unwavering focus on bringing financial expertise to senior sports industry executives, the relationship has evolved over the last 12 months with a joint ambition to enrich the sports sector through financial expertise and high-level networking opportunities.
The engagement to date has brought valuable financial insights to senior stakeholders across football, rugby, motorsports, and beyond. HaysMac has not only contributed its accounting and financial advisory expertise but also helped broaden the scope of PSN’s offering to include essential financial services that support financial and regulatory compliance, athlete welfare and governance.
Bringing Financial Expertise into the Heart of Sport
With an ever-evolving commercial landscape, the sports industry increasingly requires tailored solutions to bring stability, security and proactive, timely advice to organisations. Through this partnership, HaysMac has been able to demystify complex financial topics – ranging from National Insurance increases and Benefits in Kind to risk management and regulatory reporting.
Tom Wilson, Head of Sport at HaysMac said “Our goal from the start was to empower the sports industry with the financial tools and insights it needs to thrive. Working with PSN has allowed us to connect directly with industry leaders and support clubs, governing bodies, eco system businesses and athletes in building sustainable financial futures. We’re incredibly proud of what we’ve achieved together over the last year, and there’s much more to come.
Being shortlisted alongside PSN at this year’s Sports Business Awards is a real honor — and a testament to our shared commitment to strengthening the business of sport. The HaysMac team looks forward to celebrating the achievements of our peers and partners at the ceremony in November.”
Expanding Networks and Deepening Relationships
PSN’s events serve as a unique meeting point for senior leaders in sport, offering exclusive access to expert-led discussions, peer collaboration, and bespoke services. HaysMac’s involvement has added significant value to these occasions, introducing new perspectives and enabling more robust conversations around financial governance and best practice.
Luke Hayden, Partnerships Manager at Premier Sports Network said, “HaysMac’s expertise within the sports industry and financial and regulatory know-how has further bolstered the depth of key finance related insights across our network and allowed us to better serve our members with the tools, knowledge, and support they need to thrive in an increasingly complex industry”
A Partnership Built on Shared Values
At the heart of this successful partnership lies a shared commitment to excellence, integrity, and long-term impact. Both organisations are deeply invested in driving positive change across sport – whether through meaningful connections and building a robust network to better business practices, improved financial compliance, and creating more resilient environments for athletes and stakeholders alike.
Looking ahead, HaysMac and PSN’s will continue to evolve, through exploring new initiatives that respond to emerging trends in sport and finance and further engage and enrich the sector. By bridging the gap between financial services and sport, the partnership acts as a conduit for innovation and meaningful engagements, and both HaysMac and PSN remain dedicated to equipping the sector with the necessary tools needed to meet today’s challenges and tomorrow’s ambitions.
